Dana Cole, and his daughter, Katie, started the National Fishing in Schools Program in 2009. Their vision was to bring a standards-compliant outdoor education curriculum to public and private schools across America that would make it easy for K-12 students to learn the lifetime benefits of fishing during their regular school day.
Along the way, they developed several instructional aids to help teachers educate new learners about the fundamentals of fishing. Among these tools are the unique "FishTargets", that bring excitement and realism to the learning angler. To date, "Fishing in Schools" is being taught in over 250 schools from coast to coast, instructing in both spincasting and fly fishing.